Ivan's A2 BLOG!

COLOUR: The colours are mostly dull greys/blacks in order to contrast the image of the colourful Captain America dressed in red, white and blue. It’s also there to connote the seriousness of the film they’re advertising, which is a lot more serious and gritty than the first Captain America. Another notable colour is the colour of the font, which is white and red also. This is to help the brand stand out so you know what it is you’re buying and to advertise other elements within the magazine.  Red also connotes danger, which fits the action genre of Captain America: the winter soldier. FONT: The font is mainly san serif in order to make it more appealing to the general market of the superhero fandom, whom which may not be into classy material and more iconic characters. With this in mind, san serif font is used to make everything stand out, very in your face like an explosion. IMAGERY: There is only one main image and that image is a medium shot of the star of the movie. ...

The font is colourful to connote the comedic side of the film and to compensate for how dark the rest of the poster is. It contrasts with the black, making all details easy to read. Loser and Joe are coloured pink as pink is considered not very cool for a male character, fitting the word "loser" and connoting that the main character either isn't cool or doesn't fit in with the rest. The main title has a punchline in the sense that the title is so long that it doesn't fit on the poster. The tagline helps amplify the joke. This meta joke will make most people laugh, no matter the audience. The title itself is similar to another black comedy: Dr Strangelove or: How i learned to stop worrying and love the bomb. This helps connote the kind of cynical humour there is. The main image is a compilation of all the characters outside of Joe, because the whole point is that Joe is an outcast that you won't notice in a school. He's a nobody. This is set to a...