ULTRA FILM ANALYSIS
COLOUR SCHEME:
The colour scheme is basically black and red, this is to appeal to the audience I created with my film “JOE!” which is mostly teenagers. So I thought I’d go with a dark colour palette that is considered “edgy” by the teenage demographic.
MAIN IMAGE:
The main image is ripped right from the title sequence; to suit the style of the magazine, I made the picture darker as the image in the film is rather bright. The strapline of the main image stays in style of the film’s subtitle, which can be seen as both a punchline and a description of what you can expect on the inside. The main image is also leaning to the bottom right, which symbolizes how abnormal Joe is as most magazines have the image in the center.
INSTITUTIONAL INFORMATION:
Institutional information like the price, the issue number, a website link and a barcode has been included to create the illusion of this picture being an authentic magazine. The price is lower than a typical magazine (most magazines in the UK being an average of £3), this is a sales tactic, the fact that it’s cheaper than most magazines will make people want to buy it more, meaning more sales.
LINK:
The website link acts as cross media convergence, which fits as most teenagers are addicted to the internet. Thinking realistically, I knew my magazine wouldn’t be as popular as others, so the issue number is 11 to imply them just starting. Also, keeping this in mind, the main image doesn’t cover the masthead.
MASTHEAD:
Popular magazines like Empire usually have the main image covering the title as most people know its empire. People don’t know my brand, so the title is clearly visible. The title itself implies that it is cool, “ultra” being a word associated with being epic and exciting. The exclamation points at the end of most sentences doesn’t just keep in the style of my movie’s title having an exclamation point, but also implies size and attracts younger viewers who are energetic and are attracted by products that are aggressive and not intellectual.
PUGS/PUFF:
To keep every pug noticeable and different, there are differences in size and the font’s colour. The font colour is either white to contrast the black or red to fit the style of the magazine. Pugs include descriptions of what’s inside the magazine, making the viewer want to buy it, with a coverline that screams “BEHIND THE SCENES!” to attract movie buffs and a no entry sign which adds to the dangerous “Not for parents!” tone the magazine connotes. To keep adult movie buffs interested, as it is still a film magazine, there are not only puffs of other movies, which are different genres and styles themselves, but one of the pugs proclaims that there are critiques within the magazine as well. So while I attract teenagers with the style and the main image of a film they like, adult film goers are attracted by the minor film topics. To pay attention to the issue number, the circular puff in the corner is a different shape from the other film related puffs and is gold and silver, juxtaposing the rest of the magazine.
SLOGAN:
The slogan is funny, again, because teenagers want to have a good time, they don’t want to think or analyse. So the slogan has a comedic tone that parodies itself. Teenagers can respect and relate to self-deprecating humour as that is most likely their sense of humour itself.
FONT:
The font is rough, letting teens know that this is not a sensible magazine, even if the connotations are film production/critique related.
The colour scheme is basically black and red, this is to appeal to the audience I created with my film “JOE!” which is mostly teenagers. So I thought I’d go with a dark colour palette that is considered “edgy” by the teenage demographic.
MAIN IMAGE:
The main image is ripped right from the title sequence; to suit the style of the magazine, I made the picture darker as the image in the film is rather bright. The strapline of the main image stays in style of the film’s subtitle, which can be seen as both a punchline and a description of what you can expect on the inside. The main image is also leaning to the bottom right, which symbolizes how abnormal Joe is as most magazines have the image in the center.
INSTITUTIONAL INFORMATION:
Institutional information like the price, the issue number, a website link and a barcode has been included to create the illusion of this picture being an authentic magazine. The price is lower than a typical magazine (most magazines in the UK being an average of £3), this is a sales tactic, the fact that it’s cheaper than most magazines will make people want to buy it more, meaning more sales.
LINK:
The website link acts as cross media convergence, which fits as most teenagers are addicted to the internet. Thinking realistically, I knew my magazine wouldn’t be as popular as others, so the issue number is 11 to imply them just starting. Also, keeping this in mind, the main image doesn’t cover the masthead.
MASTHEAD:
Popular magazines like Empire usually have the main image covering the title as most people know its empire. People don’t know my brand, so the title is clearly visible. The title itself implies that it is cool, “ultra” being a word associated with being epic and exciting. The exclamation points at the end of most sentences doesn’t just keep in the style of my movie’s title having an exclamation point, but also implies size and attracts younger viewers who are energetic and are attracted by products that are aggressive and not intellectual.
PUGS/PUFF:
To keep every pug noticeable and different, there are differences in size and the font’s colour. The font colour is either white to contrast the black or red to fit the style of the magazine. Pugs include descriptions of what’s inside the magazine, making the viewer want to buy it, with a coverline that screams “BEHIND THE SCENES!” to attract movie buffs and a no entry sign which adds to the dangerous “Not for parents!” tone the magazine connotes. To keep adult movie buffs interested, as it is still a film magazine, there are not only puffs of other movies, which are different genres and styles themselves, but one of the pugs proclaims that there are critiques within the magazine as well. So while I attract teenagers with the style and the main image of a film they like, adult film goers are attracted by the minor film topics. To pay attention to the issue number, the circular puff in the corner is a different shape from the other film related puffs and is gold and silver, juxtaposing the rest of the magazine.
SLOGAN:
The slogan is funny, again, because teenagers want to have a good time, they don’t want to think or analyse. So the slogan has a comedic tone that parodies itself. Teenagers can respect and relate to self-deprecating humour as that is most likely their sense of humour itself.
FONT:
The font is rough, letting teens know that this is not a sensible magazine, even if the connotations are film production/critique related.
Very good evidence of analysis into existing magazine front covers.
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