What will my magazine price be?

http://adage.com/article/media/magazine-subscription-prices-continue-downward-trend/151723/

This article suggests that magazine prices have gone down in recent years. This helped me decide the price of my film magazine. It says that the price (around about the time of 2010) dropped from $1.79 to $1.65. If you translate that to pounds, you get £1.18. Because my magazine is unknown and not a popular brand like Empire or Total Film, instead of rounding the price up to a bigger number like say £1.20 or £1.50, I decided to round it to a pound as it is not well known and therefore will be less costly and also people could be more likely to buy something that is less expensive.

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