Why I'll include prize promises in my magazine.

From my day to day activities I have noticed that a lot of products are bought because they promise extra products inside them. Over the time I have noticed:

Food promising cash prizes or "golden" tickets inside, whether it's a concert or a holiday.

Magazines with toys or models inside.

Website links to surveys in which if filled out could result in a prize, (e.g: fill out a macdonalds survey and you win a big mac).

Even films include product placement that makes people want to buy the advertised products so that they feel like characters in the film (e.g: buy a sony phone to be like spider-man). Even toys themselves are guaranteed to have mini-toys inside them (e.g: polly pockets having characters and make up within a play house).

I now realise that in order to make my magazine more successful, I should promise a prize inside, be it a holiday ticket or a voucher, something like that. That way, people will buy it more and therefore more copies will be sold.



Comments

Popular posts from this blog

Magazine Analysis

Evaluation Task 4 - How Did You Use New Media Technologies in the Construction, Research, Planning and Evaluation Stages